The site essentially allows you to create a comic online - or a webcomic, the site also acts as a blogging tool. The software used for creating a comic left me somewhat wanting more. You are limited to one character per panel, one speech bubble and a box that can be used for describing location or other such contextual information. I found that upon writing large amounts of text there were issues with how small the character became. You can choose from pre-constructed characters or create your own from scratch, using a selection of anatomical parts, provided by different artists. The process of creating your own character and was extremely rewarding and enjoyable, however this was somewhat negated by the fact that the software is limiting and somewhat restrictive. There were also a few issues with characters being lost or deleted without cause and trouble accessing the site.
An Example comic stip
In terms of the interface, after a few minutes playing around with the 'create a comic' element, all was pretty clear. The fact that the comic is kept quite simple means it is easy to pick up and relatively quick to complete. Other then a few problems encountered with loosing characters the site itself was well laid out easy to navigate and entertaining.
My comic strip - as you can see the text has begun to over lap my characters
The sites target in my opinion is quite broad, anyone who wishes to show their creativity or whit might enjoy the site. It would seemingly not appeal to any one with a real interest in comics or artists sue to the limitations, drawing a comic would be quicker and has the added bonus of unlimited freedoms.
The website has a clear target audience of people who do game and are relatively serious gamers this is evident from the nature of a some of the games. 'Spin offs' from less casual console or PC games are popular. As well as games that are only real cater to people from a gaming background, due to certain aspects and language of the games. 