A website I frequently use, and which I feel has good design is http://www.kongregate.com/. The website is for casual games, hosting a huge selection. The site also incorporates an account system which includes achievements, friends lists and a leveling feature. One negative is that the not all the games include achievements, which can be an issues for more competitive players.
The website has a clear target audience of people who do game and are relatively serious gamers this is evident from the nature of a some of the games. 'Spin offs' from less casual console or PC games are popular. As well as games that are only real cater to people from a gaming background, due to certain aspects and language of the games. There is an easy to use rating system for games and within each game there are chat windows to converse within each game. This along with other factors such as the leader boards and push towards multilayer games give the site a clear community focus. The menus are easy to navigate, searching for a new game is simple sue to the clear categories and refianble search.
Finally, the site is naturally kept frequently updated, with a featured games widget fixed to the dashboard. Occasional emails informing of new games helps keep players coming back and stay informed.
All in all I would award Kongregate
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