(Criteria of evaluation: human-computer interaction, user interface design, usability, information design, audience targeting and suitability)
http://www.miniclip.com/ is a casual games site I have used when I was much younger, it is still extremely popular.
After playing the website for a few hours it is clear from the onset that that target audience is that of children. The colour schemes and nature of the games on the site all elude to this. There is the option to create an avatar (specific to Miniclip "YoMe")incorporated into the account system. This YoMe feature is quite diverse as well as intuitive, giving the user the ability to base their avatars look on a celebrity, decorate their room, create a unique pet, as well as customizing clothes and appearance. The natural next step would be to build games in which the user could play as their created avatar.
Friends lists and awards for completing aspects of games mean the website has some staying power. There are limited options in regards to chatting to other players. However multiplayer options mean that this is distinctly possible. In a more controlled and safe way. Games such as penguin party and (more adult) Runescape are just two examples.
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